Formerly Optimum Funnels

Digital Infrastructure & Tech Leadership for Small Business Growth

Led by Morgan Robins, Moro Strategies bridges high-level business goals with backend tech execution—connecting sales funnels, customized web platforms, and automated software ecosystems.

Calculate Your Tech Scope Explore Services
100% Custom Architecture
Zero Agency Bloat
Full-Stack Platform Integrations
Fractional Tech Leadership

Specialized Platforms & Technologies Handled

Kajabi
Custom Themes & Funnels
WordPress
Elementor & WP Engine
Squarespace
Fluid Engine Custom Code
MailerLite
Automations & Workflows
Stripe API
Checkout Triggers & Webhooks
Custom CSS/JS
Advanced Frontend Tweaks

End-to-End Technical Capabilities

Combining strategic roadmap planning with hands-on web development, conversion architecture, and platform migration.

01

Technical & Systems Strategy

Auditing software stacks, eliminating bloated SaaS subscriptions, selecting long-term tools, and mapping scalable tech infrastructure for growing teams.

  • Software Stack & SaaS Audits
  • Subscription Consolidation
  • Fractional Technical Direction
02

Custom Platform Engineering

Bespoke frontend enhancements, responsive grid layouts, theme customizations, and custom CSS/Liquid code across Kajabi, WordPress, Shopify and Squarespace.

  • Custom Liquid, CSS & JavaScript
  • Kajabi & WordPress Theme Tweaks
  • Seamless Platform Migrations
03

Conversion Architecture

High-converting sales pipelines, custom checkout experiences, and automated email sequences and campaigns.

  • Sales Funnel Architecture
  • Custom Checkout Experiences
  • Automated Mailing Sequences
Interactive Tool

Estimate Your Project Scope

Select the technical components your small business currently needs to calculate an estimated scope level and strategy roadmap.

Estimated Engagement Scope
Select components above

Choose one or more areas to view a recommended engagement structure.

MR

The Evolution from Optimum Funnels

"Optimum Funnels was built around high-converting sales tactics. However, as our clients grew, we began pulling together other pieces of the puzzle. Growing businesses require cohesive software architecture, custom platform engineering, and fractional technical leadership. Moro Strategies reflects our expanded mission to manage your complete digital ecosystem."

Morgan Robins
Founder & Lead Technical Strategist

Schedule Your Technical Audit

Ready to eliminate software friction and streamline your digital stack?
Connect directly with Moro Strategies.

Client Results & Partnerships

Trusted Technical Strategy & Engineering

Here is what founders, course creators, and other clients say about working with Moro Strategies across platform buildouts, custom funnels, and infrastructure management.

★★★★★
“Morgan has been an absolute lifesaver for my business. She is professional, easy to work with, communicates clearly, responds quickly, and is incredibly knowledgeable in her field. I couldn't have implemented my current email system without her. I cannot recommend Optimum Funnels highly enough!”
Nicole Gaffney
Founder, Coley Cooks
Wordpress & MailerLite
★★★★★
“When it comes to building out and maintaining a Kajabi site, I searched long and hard to find an expert that could see my vision and help with exactly what I needed. Then I found Morgan! I cannot say enough about her attention to detail, her great communication style and the expertise she brings to my team. I absolutely recommend Morgan to anyone looking to take their Kajabi site to another level.”
Ciara Stockeland
Founder, Inventory Genius
Kajabi
★★★★★
“Before working with Morgan, I was drowning in multi-tasking, including updating my website and building an easy online experience for my clients. Morgan not only took over all Kajabi tasks with expertise and perfection, but she has a gift of anticipating what I need to WOW clients. Her professionalism and attention to detail are exactly what I needed. I look forward to working with Morgan for many years.”
Catherine Whitcher
Founder, Master IEP Coach®
Kajabi & WordPress
★★★★★
"Working with Morgan is truly a game-changer. I've had the pleasure of using her support in my own business and collaborating with her on various client projects, and every time she proves she's the best of the best. She's always on top of everything—often four steps ahead of the rest of us—and consistently brings innovative, out-of-the-box ideas to the table. Morgan doesn’t just solve problems—she anticipates them and delivers creative, thoughtful solutions that elevate the entire project. She operates at a high level, and her dedication, work ethic, and attention to detail set a standard that inspires everyone around her—including me. She keeps me at my best, and I’m grateful to have her on any team I’m a part of. Total rockstar."
Emily Avdem Nelson
Founder, Brandakin Social Media
Wordpress & Kajabi